Business, Management & Technology

Explore the dynamic marketing industry with an emphasis on essential principles, skills, and attitudes. Dive into concepts applicable to modern industries, including marketing fundamentals, advertising, communication, economics, product development, sales promotion, packaging, and distribution. With job growth projected in Advertising, Promotions, and Marketing, this class is ideal for those considering a business-based career.

Explore the impact of advertising and promotion on consumers and marketing processes, delving into creative development and psychological aspects of promotional channels. Gain insights into various advertising mediums including TV, print, radio, outdoor, and social media, as well as sales promotion, public relations, and publicity.

Learn essential skills in entrepreneurship, leadership, management, marketing, and finance, tailored for aspiring business owners. Participation in DECA offers hands-on experience to enhance both personal and professional development.